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An Open Research Project carried out by Inglis Jane Ltd into Voice as a User Interface (VUI) for mobile apps and
devices. Does your heart sink or sing when you 'phone a call centre and a machine answers? Does this affect
your attitudes to using VUI on your mobile?
 Ever wondered why most mobiles have some form of voice dialling or voice control yet most mobile users have never tried VUI?
This research was designed to answer these questions and more. Using a new consumer market segmentation of mobile customers
for VUI, the research analyses consumer's attitudes to VUI, looks at reasons why VUI does and doesn't work and tries
to unpick the barriers to market maturity for this most alluring of user interfaces.
Click here to see Report Contents including lists of the Figures and Tables contained in the report.
The analysis also offers practical advice
and tools for product managers, user experience designers and developers including customer needs, business models, and marketing
priorities. If you participated in or contributed to Sound Barriers, or you are a non-commercial
organisation, then the research and analysis are free for you. Click Here to request a free copy of the research.
The Sound Barriers Research Analysis
Report also now available to buy.
* Report
£850 + VAT
* Anonymised Survey Data
£559 + VAT
* Report + Anonymised Survey Data £1,200
+ VAT - 15% Save £209 !
Click Here to BUY |
You can read an extract from the report including key findings here on the site. Or explore the Sound Barriers VUI Segmentation of Mobile Customers. Maybe you can work out whether you're an Enthusiast, Ready to Play or if you're
one of the many who are only prepared to use VUI on their mobile in the Right Situation, or Only if I Must. Maybe you're
one of those excluded customers who Can't or Won't Use VUI. This report highlights how important VUI is even
for customers who are hearing impaired, enabling communication with the hearing world. |
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