IJLogonewsmll.jpg

SBfulllogo2.JPG

Report Contents, Index of Tables and Index of Figures

1. Introduction

1.1. Who is this research for?

1.2. Research Objectives

1.3. Method

1.4. Scope

1.5. Author’s Note

2. Key Findings

3. A Consumer Segmentation for VUI you can read this free online click here

3.1. Segmentation Method

3.2. Segment Introduction

4. Why and When VUI works

4.1. Simplification and Validation

4.2. Aid to Memory

4.3. B-Party Personalisation

4.4. Inclusion and Accessibility

5. Why and When VUI doesn’t work

5.1. Quality and performance

5.2. VUI is not Intelligent Enough

5.3. There is no oral tradition for the language of machines

5.4. Negative Experience and unrealistic expectations

5.5. A really compelling reason to use

5.6. Using VUI is not socially acceptable

6. Making simple VUI Work for mobile users

6.1. User Needs

6.2. Relationship between users and their mobile

6.3. Product Management

6.4. User Experience Design

7. Market Maturity – Has Voice as a User Interface (VUI) finally come of age?

7.1. Perspectives from the Qualitative Research

7.2. Dependencies for VUI Mass Market Maturity

8. Overcoming industry-wide barriers to market maturity

8.1. Marketing VUI

8.2. New value models for VUI applications and services

9. Towards intelligent VUI

9.1. Inclusive and Intelligent Mobile User Experience Design

10. Appendix A:  Researcher’s Participants and Contributors

11. Appendix B  Tables referenced in the document

12. Appendix C:  Background Research
13. Appendix D:  Consumer Survey Questionnaire

Index of Figures
  1. Indexation of segmentation measures against norm
  2. Market Segments by %
  3. Current Usage of mobile by segment. Percentage of total users per product by segment
  4. Segments ranged by age relative to norm
  5. Relative propensity to drive and to use VUI versus norm
  6. Capability and VUI usability measures by segment
    If you were to use VUI what functions would you use VUI for? Shows overall % of respondents who would use each function
  7. Spread of potential future VUI product use across segments
  8. Relative usability & capability measures by segment
  9. Propensity to drive and Propensity to use VUI, by Segment against norm
  10. Geo-location variance across segments, relative to norm
  11. Graph showing the relationship between VUI experience and perceived usability
  12. Graph showing relative measures of required Intelligence from VUI
  13. Graph showing responses per segment for ‘If your person were a mobile what kind of person would it be’
    Type of feedback preferred per segment when using VUI
  14. Cartoon showing a typical experience of calling your bank using VUI.  Interactive Voice Response – IVR
    Graph showing how positive users felt towards IVR systems, against their propensity to use VUI
  15. Graph showing relative Propensity to Use, perceived Usefulness and Mobility of Use, by segment
  16. Graph showing relative Audio and Visual Capabilities by segment
  17. Relative measures of the mobility of VUI use according to social context.  Comfort around Others, IS Socially Acceptable, SHOULD BE Socially Acceptable
  18. Graph showing relative preference for feedback from a VUI application was needed in order to gauge whether or not the application or device had understood the user
  19. Measures of social mobility of VUI by Age against Norm
  20. Measures of social mobility of VUI by Segment 32
  21. Graph on a total possible scale of 4.0, showing levels of natural language and personalisation needed by users in different segments
  22. Graph showing relative personalisation and characterisation measures by segment
  23. Graph showing types of relationship users in different segments had with their mobile
  24. Graph potential VUI product usage by segment
  25. Graph showing Relative customer value measures by segment
  26. Bubble chart showing segment value by reach (how many customers), and propensity to use VUI
  27. Graph showing answers by segment to the question, ‘How likely are you to pay extra for VUI?’
  28. Graph showing relative visual, audio and manual capabilities per segment
  29. Graph showing % of each segment choosing different personalisation options
  30. Graph showing market opportunity for VUI measured in % of total base
List of Tables Referenced in this Document 
  1.  Completed Surveys by Method of Completion
  2. Gender of respondents
  3. Do you work in the Information and Communications Technology (ICT) Sector?
    Age of Respondents
  4. Handset Type
  5. Where do you live?
  6. How often do you drive a car?
  7. Segmentation Measures
  8. How often have you used VUI in the past?  Scale of 1 – 5
  9. If you have used VUI in the past, how easy was it to use?  Scale of 1 – 5
  10. Relationship between VUI Experience and Usability by Segment
    When you call a company switchboard or call-centre, and a machine answers, how does that initially make you feel?
  11. Given a choice between using VUI input, and using other input methods (e.g. keypad, touchscreen), how likely on a scale of 1 to 5, are you to choose VUI?
  12. If VUI is the only appropriate input method available (e.g. you are driving), how likely are you to use VUI?
  13. Comparison of Mobility of Social Context by Age-Group
  14. Potential VUI product usage.  % of total product users in each segment
  15. If you were to use Voice User Interface (VUI), what sorts of functions would you use voice for?
  16. If you were to use Voice User Interface (VUI), what sorts of functions would you use voice for?
  17. Usage and potential usage of VUI by segment as % of overall market
  18. Comparison of Propensity to drive and propensity to use VUI by Segment
  19. Measures of Social Mobility by segment
  20. How likely are you to pay extra for VUI
  21. How comfortable do you feel using VUI around others?
  22. How socially acceptable is it today to use VUI in public?
buynowblk.jpg

Click here to read an extract of the report including Key Findings, or click here to see the unique VUI segmentation of mobile consumers.  Meet the Enthusiasts, and those who are Ready to Play.  Find out why 40% of consumers will only use VUI in the Right Situation, and why 23% of us would say 'Only if I Must' to VUI.  Or read about the youngest segment, 6% who either Can't or Won't use VUI.  We interviewed 18 industry experts, click here to see who participated in the research and find out more about them.

Enter supporting content here