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The research was carried out by Nicky Hickman, Director, and Penny Allen, User-Experience Research Intern, from Inglis Jane Ltd.   Nicky has over 10 years experience working in the international mobile communications sector as a product and innovation manager. She has specific interest and expertise in the domains of Digital Identity and Inclusive Design. Penny is a psychology graduate from Lancaster University, and is currently studying for an MA in User-Experience Design at Napier University in Edinburgh.

Participants and Contributors

Very many thanks to the following people, who contributed through time, advice, research and discussion.
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Dan Appelquist

Senior Technology Strategist, Vodafone Group R&D; Founder of Mobile Monday

Dan Chastney

Product Manager specialising in mobile voice services. Ex-Spinvox, currently working with Skype.

Peter Cochrane




Peter is a futurist and advisor to industry and governments who has worked across: hardware, software, system, network, HMI and adaptive system design. He was formerly CTO at BT, Collier Chair for the Public Understanding of Technology @ Bristol, and winner of numerous awards including an OBE and IEEE Millennium Medal

Pete Dixon

Mobile Usability & User Experience professional, currently working with O2

Mike Duxbury

Director of Total Access Solutions, a consultancy specialising accessibility at work. Mike is also blind, so has direct experience of VUI

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Erlang Solutions are the leading Erlang OTP software development, training & consultancy company. ETC developed the online consumer survey including SurveyBee.

Rob Graham

Rob is Head of User Experience and Research at Telefonica O2 UK.  In previous roles at HUSAT, Motorola and Vizzavi, he worked on Voice UI research and design for in-car and mobile telephony applications.

Ian Hosking

Senior Research Associate at Cambridge University School of Engineering, Ian has many years experience in Inclusive Design

Sabrina Lee

Sabrina is a Voice Services Marketing Manager, for Vodafone Group Partner Markets. She has direct experience developing new products and services using VUI

Rao Machiraju

Rao is CEO of ReQall, the memory service that uses VUI as one of its interfaces

Debbie Miller

Debbie is VP Product Management at ReQall and has many years product management experience using VUI

John Penberthy Smith

John is an independent marketing consultant, with many years experience as a senior consumer marketing Director in the mobile industry

David Pollington

Head of Technical Research Consumer & Internet at Vodafone Group R&D

Luke Razzell

Director and Founder of solutions agency Weaver Digital. Leading expert on social User Experience

Hugh Roberts

Senior Communications Strategist at Patni Consulting, he has many years experience in the telecoms industry

Nik Sargent

Nik is a telecommunications specialist consultant with 18 years experience, and has been published on a number of technology topics. His passion is to transform unsatisfactory customer interactions, inefficient processes and ultimately, the bottom-line. Nik has interests in UI, Networked Applications, Social Media, and technology ‘disruption’ and blogs at www.italkspeech.com

Saqib Shaikh

Saqib is an Engineer at Microsoft, as a blind user, he is a strong advocate of Inclusive design, and has many years experience using VUI

Dr Nick Spencer

Nick is an independent consultant.

Simon Terry

Simon Terry is MD of Anglepoise Ltd. His expertise is in design excellence, and innovation

Deborah Velick

Deborah is a User Experience Design expert based in America.