The ID Attribute Spectrum (‘Spectrum’) is a model that was developed by inglis jane after years of working with customers to understand and develop new services in the identity and personal data markets, and as a way of helping clients put their arms around what is still a...
Getting out from between the Rock and the Hard Place In my previous blog I discussed how the ‘We are 3’ concept of persona helps ij’s clients (and can help you) to grow an identity market and develop and deliver services.  In this post I’ll be looking at how using ij’s...
We are 3
Identity is a key enabler for the development of omni-channel service delivery and is used in one of two ways: for the security function of access control (login)  for content and service enrichment (eg targeting an advert)   Both are well established sub-sets of bigger...
Turning Shared Knowledge into Tangible Opportunities
My last foray into online publishing was in 2009 when ij released ‘Sound Barriers – Researching Voice in the User Interface for Mobile Apps and Devices’.  Reading back over the reams of research we did with >500 consumers and >20 industry experts then, and thinking about...